We drive societal change and find solutions to the most pressing issues through emerging technologies. Besides, we continually invest in R&D in efforts to innovate and improve and give industries and across sectors unprecedented capabilities and competitive advantage.
About Us
Latrics is a group of companies with a mantra of “Sustainability” as a service provider.
Our expertise for more than a decade in developing solutions to optimize processes and promote resource savings; has helped us craft a range of solutions designed to create connected enterprises that use data to drive intelligent actions in the physical world and maximize production efficiency.
Balaji Nagarajan
FOUNDER
About Founder
Balaji Nagarajan, Founder of Latrics, has always been into focusing on new-age technologies and building sustainable businesses.
He developed 3 D LiDAR concept in India and successfully established Geokno- IIT Kanpur spinoff, as another feather in his cap.
His company, Geokno rained with accolades as the best start-up from ISBA (Indian Step Business Association) in 2011 and Geospatial World Excellence Award in the year 2017.
Other than being a founder and a serial entrepreneur, he works with NITI Aayog in aiding the team to set the vision and road map for Doubling Indian Farmer’s Income.
Adding to his merits, he was among the top 200 CEOs selected for the Prime Minister’s Champion of Change Program and was also one of the delegates to represent India at the Global Entrepreneurship Summit 2017.
Our core values
Altruistic
Selfless care for society is a core of our purpose, culture and businesses as we accelerate our contributions to a sustainable and inclusive future.
An Eye for Detail
We embody a comprehensive approach that we time to time study to deepen and strengthen our market business performance.
Unbiased Listeners
From actively engaging teams to capture deeper business insights, we make ”listening to” a priority in our organization.
Flourishing Together
From defining business requirements to designing a strategic solution, innovate and improvise sectorial business into the path of growth trajectory.
Frugality
Contrived to a frugal design approach that quantifies resource conservation at all stages of development of a product and service engineered
Commitment
We are committed to constantly studying and analysing the market and getting our services sustainably demarked.